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Creativity
Unlocking Deeper Creativity With Generative AI
Aaron Tovi
02.02.2024
MidJourney and its kin won’t do all the heavy lifting for creatives—and that’s a good thing....
Why Strong Brands Drive Big Profits
Aaron Tovi
02.02.2024
Brand strategy impacts every part of an organization, providing endless opportunities to make a business more profitable....
Positioning—The Red Tie Analogy
Aaron Tovi
07.09.2023
Without a positioning strategy, your brand is like a forgettable candidate at a job interview....
Knowing Your Audience–The Cookies Analogy
Aaron Tovi
07.08.2023
An audience is much, much more than stats and demographics....